Marketing Analytics Consulting
You’ve got lots of data. If you’re like most enterprises, you’re wondering how to turn information into actionable insights for better decision making and increased business outcomes.
Get stronger results across all your online and offline channels. Our expert Analytics Consultants help your business increase profit, enhance performance, and identify opportunities.
Improve The Customer Experience
Digital Analytics – Mapping
Forward Slash Marketing works with you to audit your data, provide your team with quantitative and qualitative analysis, and help you understand every touchpoint in the customer journey. Digital analytics can come from many sources and we help to create the full picture in order to gain understanding and knowledge.
We make it easy to get a complete and integrated view of your marketing efforts.
Understand Marketing Performance
Marketing Analytics – Measurement
Forward Slash Marketing helps you evaluate marketing efforts so you can make better decisions. We’ll set up business tools to measure performance and track goals so you can understand your customers, know your competitors, and measure your business.
With smart KPI’s, a measurement plan, and consistent reporting we make it easy to understand your business efforts.
Share The Results
Business Analytics – Visualization
Your business needs to see how to improve the customer experience and what to experiment with in order to push your brand forward. Setup dashboards and shareable data so that everyone in the organization is on the same page and there is clarity about goals and next steps.
Nothing is stronger and more quickly understood than great visuals that showcase performance. We help make it easy to setup and view quality data for any level of your team including Executives, Sales, Marketing, Finance, etc.
What Is A Data Analytics Strategy?
A data analytics strategy is a plan that gathers intelligence about your company, customers, and the market in order to manage and measure performance.
In today’s connected economy, businesses have more access to data and information then ever before. Data is everywhere and can get out of control in a hurry without a solid plan of action.
Leave No Data Behind
In today’s connected economy, customers can interact with your brand in numerous ways from the desktop, to the phone, to the watch, to tv, and so on. And while all these devices and channels might be increasing your brand’s awareness, they’re also making it difficult to get an accurate view of your customer and marketing investments.
Forward Slash Marketing helps to not only identify each of these customer touch-points and channels but will also work with you to integrate these data points into an integrated comprehensive system. We want to make sure that all stages of the customer journey are being reflected, measured, and analyzed so you can make smarter decisions.