Business and Marketing Audits To Gain Understanding

The Forward Slash Marketing Audits gather data from many touch-points of today’s complex connected economy. We then use intelligent insights to help your brand measure and improve the impact of your marketing.

Marketing Audits We Offer

“Victory starts with intelligence that allows understanding of risks and opportunities, projecting possibilities for each, and then acting on the one with the best outcome.” Sun Tzu – The Annotated Art of War

SEO Audit

Hello, customers. Goodbye, bounce rate. The SEO Audit helps you better understand your digital presence and how your brand performs online, so your business can improve on reaching and engaging more customers.

Paid Ads Audit

Hello, return. Goodbye, waste. The Paid Advertising Audit helps you determine if your marketing dollars are adding to your bottom line while helping you understand how to achieve better conversions so you can reduce your costs.

Social Media Audit

Hello, amplification. Goodbye, black hole. The Social Media Audit helps you determine the best channels for your brand to engage with while gaining visibility into your customers and how they react to your business in relation to your competition.

Content Audit

Hello, leads. Goodbye, ctl+alt+delete. The Content Marketing Audit helps you see into your buyer’s journey and if you are providing what they are looking for at each stage in order to attract leads and engage intelligently.

Google Analytics Audit

Hello, insights. Goodbye, chaos. The Google Analytics Audit helps ensure that your website or app is collecting data effectively and accurately in order to provide insights that are not being diluted.

Keyword Audit

Hello, relevance. Goodbye, junk. The Keyword Audit helps you learn more about the keywords that you should be leveraging throughout your content, paid ads, social posting, email, etc. in order to target the right customers.

What is a marketing audit?

An audit is a comprehensive and independent inspection of a company’s marketing assets and activities in order to generate analysis that assists in future planning.

Decision makers face many challenges today with a fast changing internet. Digital marketing offers a level yet competitive playing field for business and it’s important to make sure goals are being met and opportunities aren’t being missed. An audit is your first step.

Our Process

Gather Data

We make sure we have the right access to your assets. 

We use industry leading tools and practices to gather intelligence about your marketing efforts. We’ll focus on your customer journey, your assets like website, and your competitors.

Report & Review

What good is an audit if you don’t understand what it means to your business?

After a thorough audit is completed we put together a report to show your opportunities and where improvements can be made. We’ll review the findings and share insights so there is alignment on the next steps. An optimized marketing strategy is the key focus.

Implementation

After understanding the path forward it’s time to make changes.

Use the analytics and insights from the audit to implement changes and optimize your business so you can continue to the next level. Our report will provide enough guidance to your team to take over, or feel free to work with us.

Move Your Business Forward

Work with Forward Slash Marketing and leverage our deep knowledge of digital marketing to help analyze and confirm the decisions you need to make for your company.